What is a Candidate Persona?
A Candidate Persona makes your job a lot easier. With this detailed, data-driven description of your employee target group, you put yourself in the shoes of the candidate and you know exactly:
– who you want to reach;
– where the professionals are located; and
– how to enthuse the right candidates.
A Candidate Persona is the perfect basis for coordinating all your labour market communication. From campaigns to vacancy texts. This ensures that you reach the right target group with a relevant message.
Create a data-driven persona
A good Candidate Persona is based on data. Research. We conduct in-depth interviews with your current and potential employees. We then create the persona on the basis of this. The result is that we know everything about your target group.
With this blueprint of your target group you can see at a glance:
- what the target group finds important in a job;
- what gives them energy;
- which channels they are on;
- what their reasons are for a switch;
- how they view your organization, i.e. your Employer Brand;
- and so on.
Optimize your labour market communication
After drawing up your persona, we step into the shoes of the target group and advise you on the right recruitment marketing strategy and the design of the Candidate Journey. For example, is following a course the biggest motivation for a switch? Then it is a good idea to include this in your vacancy text, your Facebook campaign and your job interview. Does the target group prefer to make an impact with customers? Then sharing a number of practical cases is the way to go.
The Candidate Persona is therefore the ideal starting point to optimize your labour market communication and Candidate Journey.